“When it comes to colour in your own video scribe, a safe bet is to only use that of your brand, and only during key moments in the video, such as the solution.” MLS That way people will intuitively associate you with the important messages you want to get across. When it comes to colour in your own video scribe, a safe bet is to only use that of your brand, and only during key moments in the video, such as the solution. Besides the standard black on white, the only colour we see is red – the colour of the brand. Its (minimal) use of colour is also worth noting. I like this video because, with a good script and uncomplicated visuals, it manages to boil some pretty complex solutions down to an easily digestible package that can be understood in layman’s terms. ![]() For that reason, a simple video scribe style was chosen for its ability to engage an audience while simultaneously communicating complex messages. ![]() In 2014, the Natural History Museum in London teamed up with the video marketing agency Spiel to promote their latest exhibition, One Million Years of the Human Story, with an inspiring animation.įar from a traditional prehistoric exhibition, its aim was to link modern human culture with the natural environment of Neanderthals. What you can learn from 17 of the world’s best video scribes! Natural History Museum Well, luckily for you, that’s exactly what I’m going to share in this article: Picture, in one place, 17 of the best examples of these videos along with the reasons why they are all so uniquely great. ![]() Picture a style of animated video that is not only affordable and multi-purposeful, but also backed by science to be one of the most attention-grabbing and engaging for audiences.
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